Affordable Care Act (ACA) Marketplace enrollment increased following the enactment of enhanced premium tax credits in 2021, as more individuals became eligible for subsidies. In 2025, individual market enrollment reached a record high of 25.2 million people. However, it is not yet known how many ACA enrollees effectuated coverage, so the size of the on- and off-exchange market remains uncertain. In 2024, the effectuation rate was 90.3%. If that rate holds steady, approximately 22.7 million people would have enrolled in coverage through the exchanges in 2025, with an estimated 2.4 million enrolled off-exchange.
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