How a Workwear Brand is Focusing on Customer Needs

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How a Workwear Brand is Focusing on Customer Needs

 As a workwear and outdoor apparel company, it’s imperative that you stay attentive to the needs of your customer, and remain nimble enough to adapt to the demands of an ever-shifting retail landscape. Well, the folks at Duluth Trading are doing exactly that.

 Today we’re sitting down with Stephanie Pugliese, the CEO of Duluth Trading, which trades under the symbol DLTH. She first joined Duluth trading in November of 2008, and In 2015, she became President and CEO until 2019 when she left to become president of the Americas for Under Armour.

Now, Stephanie is back as president and CEO of Duluth. She joins us to discuss the innovation, customer experience, and brand awareness that’s made them a force in the American retail sector for more than 3 decades, and how she plans to double down on those things to keep Duluth profitable in the decades to come.

Highlights:

  • The Duluth Story (2:13)
  • Stephanie’s return to Duluth (5:24)
  • Urgency vs. Thoughtfulness (7:08)
  • Brand Engagement (8:24)
  • Brand Awareness (9:56)
  • Solutions Based Products (11:36)
  • Duluth Portfolio of Products (13:35)
  • Approach to Innovation (15:02)
  • Direct to Factory Sourcing (16:45)
  • Opening new stores (18:24)
  • Finding Savings (20:55)
  • Optimizing Inventory Levels (23:00)
  • Promotions (24:50)
  • Tariffs (26:35)
  • Expanding beyond workwear (29:04)
  • Outlook for the future (30:58)

Links:

Stephanie’s LinkedIn

Duluth LinkedIn

Duluth Website

ICR LinkedIn

ICR Twitter

ICR Website

Feedback:

If you have questions about the show, or have a topic in mind you’d like discussed in future episodes, email our producer, [email protected].

Disclaimer: This story is auto-aggregated by a computer program and has not been created or edited by lifecarefinanceguide.
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