Training Community Health Educators Can Improve Confidence in Delivering Vaccine Education
A study in Vaccines explored a program aimed at equipping U.S. Extension professionals—community-based educators who connect local populations to research-based resources and support—with the tools to improve adult vaccination education, particularly during the COVID-19 pandemic. The intervention included a tailored toolkit designed to address key challenges such as maintaining community trust, connecting with medical experts, and enhancing Science Media Literacy to counter misinformation. Components like motivational interviewing, neuromarketing techniques, and targeted workshops were well-received and helped increase professionals’ confidence in delivering vaccine education. Through iterative feedback, the toolkit was refined for practical use, making it adaptable to different community needs. The researchers present a framework that could be applied to train other healthcare providers, emphasizing trust-building, clear communication, and the development of practical tools to combat misinformation and improve patient education.
Source: Austin, E. W., O’Donnell, N., Rose, P., Edwards, Z., Sheftel, A., Domgaard, S., … & Sutherland, A. D. (2024). Integrating Science Media Literacy, Motivational Interviewing, and Neuromarketing Science to Increase Vaccine Education Confidence among US Extension Professionals. Vaccines, 12(8), 869.
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