When a once-successful business falls on hard times, it can sometimes be hard for them to diagnose and fix the problem from within. Today’s guest has built a career out of helping these businesses turn things around, and he’s doing it again with one of America’s premiere fitness brands.
Mark Goldston is the Executive Chairman of The Beachbody Company, which trades under the symbol BODI. Mark is one of the world’s most respected turnaround executives, and has spent his career reviving some of the best known brands in the world, including Revlon, Reebok, and LA Gear to name a few. He is also a prolific inventor with 135 US and foreign patents to his name.
Today, Mark walks us through the history of The Beachbody Company, the issues he identified within the business, and how he and his team are working to right the ship.
Highlights:
- Mark’s Career (1:36)
- Symptoms of a struggling business (6:36)
- The Beachbody Company turnaround (10:17)
- Navigating a difficult retail environment (14:52)
- Brand Awareness (22:18)
- Beachbody’s IP Portfolio (26:28)
- How GLP-1’s are impacting the business (27:15)
- What are investors missing about Beachbody? (30:24)
Links:
The Beachbody Company LinkedIn
Feedback:
If you have questions about the show, or have a topic in mind you’d like discussed in future episodes, email our producer, [email protected].
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